top of page
  • Black LinkedIn Icon
  • Black Twitter Icon

APS PIO Symposium

Public Relations Lab

Walter Cronkite School of Journalism & Mass Communication

Background

Arizona Public Service (APS) is part of Pinnacle West Capital Co., and is the largest electric utility in Arizona. APS has been a provider of electricity all over Arizona in 100 years. 

​

Furthering APS’ goal to strengthen communication networks and relationships beyond customer relations, APS identified the critical relationship between public information officers and the utility company, especially in times of crisis. As a result, APS created the APS PIO Symposium with the vision to build and foster strategic communications, relationships and networks among PIOs that represent governmental, nongovernmental, private and nonprofit sectors in Arizona. 

​

​

​

​

Execution

The three person public relations team collaborated to assist APS in conducting research in regards to the APS PIO Symposium to address the issues of capacity, symposium discussion topics and social media strategy,

 

We developed a strategic plan to improve the event which comprised of:

​

  • Primary research of Arizona PIOs and secondary research of similar events
     

  • Creation of social media pages specifically dedicated to the PIO Symposium
     

  • Creation of a microsite for the PIO Symposium

 

We presented for the client which included the research conducted and the findings and prepared a proposal that outlined recommendations. 

 

APS invited the team to present the research findings at the 2015 APS PIO Symposium.

​

​

bottom of page