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ASU Greek Leadership Village

Strategic Communications Planning

Background

The Greek Leadership Village is a student-led project that will provide the ASU fraternity and sorority community with meeting spaces, council offices, retail space and housing facilities to support their leadership, growth and development.

Goal

To guide strategic communication efforts with the goal of changing the perception of Fraternity and Sorority Life at ASU, highlighting the “New American Fraternity & Sorority Community” and the new Greek Leadership Village community.

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